Kellogg’s laser etching their logo on Corn Flakes seems real (or a real good viral buzz hoax).

Marketing

This morning @eatpictures and @guardianfood tipped Brown Egg off that Kellogg’s is planning on using a laser etching service to toast their logo in Corn Flakes. The source came from Kellogg’s UK Twitter account (@KelloggsUK). Their TwitPic is shown below. I really think this is true. I’ve read before that Cereal companies are hyper competitive and […]

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Quote from Rick Bayless: “I grew up in a family of people who were and still are wild about sports, and I hated sports. I was always the outcast of the family…”

Quotes

“I grew up in a family of people who were and still are wild about sports, and I hated sports. I was always the outcast of the family. I don’t know if you know my brother, Skip, a sports writer. He’s on ESPN. Well, my mother is totally into sports and suddenly now I’m OK in […]

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Video: Polyface Farm and why farmers are the best pitchmen

Marketing

Polyface Farm is one of the most famous farms in America. It came to light nationwide when introduced in Michael Pollan’s Omnivore’s Dilemma. One of the most interesting things is the fact that Joel Salatin does not consider himself a cow, sheep or chicken farmer, but a grass farmer. He explains this fact quite clearly, but […]

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