Comments Off on Twitter Weekly Updates for Brown Egg Marketing

Twitter Weekly Updates for Brown Egg Marketing

4 December 2009 in Marketing

  • Thanks for RT's: @eatingforfun @FoodieReflects @moretips4u @Twit_Expert @TheChefUpstairs @MindfulMetro @foodiggity @foodbloggernews #
  • This might be really damaging. Brandchannel | Subway's Brand Could Have a Large Jared Problem http://ow.ly/Ib3x #
  • Gapers Block : Drive-Thru : Chicago Food – What's This Organic Doing In My Drink? http://ow.ly/IaTq #
  • Boston Blackies files Chapter 11 | Crain's Chicago Business http://ow.ly/Ib5e #
  • Thanks! Fixed it. RT @TheChefUpstairs: @BrownEggMktg I like the look of your Twitter page, but can't read the black type #
  • Made a good salmon last night. Topped with a cranberry dijon sauce #
  • Good easy dinner- Parm chix bake: Spread cream cheese in ceramic dish, top w shred chix, marinara, mozz and bread crmbs. Bake 425 – 20 mins #
  • These tips are good. http://ow.ly/I15b RT @FoodieReflects: Need advice for nightime food photography… #
  • LOVE this. Surprised Mark Mendez open letter did not appear. Top 10 Restaurant Industry Freak Outs of 2009 | NBC New York http://ow.ly/HPH0 #
  • Chefs rate top trends for 2010 – Local / Sustainable leads the pack – Nation’s Restaurant News http://ow.ly/HPzZ #
  • Top 50 Facebook-Using Companies – ABC News http://ow.ly/HPz4 #
  • Good Post: The Dangers of a Live Twitter Feed – It seems to make all the sense in the world. You are WPMI-TV, the N… http://ow.ly/165Mj0 #
  • Loving: Daily Drop Cap http://ow.ly/HwZL #
  • Sad iDon't have an iPhone. Foodie App Launches | Chicago – DailyCandy http://ow.ly/HwE1 #
  • Businesses Can Use Twitter to Predict Sales – WSJ.com http://ow.ly/Hvuw #
  • Who knew their was this much danger. Bagel Danger – Freakonomics Blog – NYTimes.com http://ow.ly/HuZ2 #
  • Today I'm doing something the hard way. As painful as it is, it is because I know it is the right way. Hopefully I learn from suffering. 🙂 #
  • RT @OTGTweets: West Chicago chef creates a new cookie that he only sells through his business Crumble Creations. http://tinyurl.com/yjmzfpo #
  • Good Post: Malcolm Gladwell Was Completely Wrong About Cooking http://ow.ly/165x3r #
  • Good Post: #626 Riding home with a box of pizza on your lap http://ow.ly/165x3q #
  • Nice #photography #shirt – Threadless – "101 Cameras" – T-shirt by Adam Frame http://ow.ly/HhJn #
  • Nice #photography #t-shirt "101 Cameras" – T-shirt by Adam Frame – Threadless http://ow.ly/HhIE #
  • Another good one RT @camerontoth: How To Market Your Event With Social Media – Tips From The Experts | http://ow.ly/Eddf #Socialmedia #
  • Green Seal Certified.. Houston restaurant goes green from the ground up, including the menu http://ow.ly/H9Ng #
  • Great Tips Illustrating cheap effective #marketing. RT @WPEventStaffing: Top 5 word-of-mouth tips for restaurants | http://ow.ly/GTo9 #
  • Wow… I can see it. Chicago BBQ is Better than Memphis BBQ | Serious Eats http://ow.ly/H9Kg #

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Comments Off on Video: Coffee Art – McDonald’s Time Lapse Ad

Video: Coffee Art – McDonald’s Time Lapse Ad

25 November 2009 in Videos

Just thought this was fun. Via [AllTop]

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Comments Off on Mixologists use stencils and an atomizer for a branded signature drink

Mixologists use stencils and an atomizer for a branded signature drink

24 November 2009 in Marketing

Sure you can get your own logo etched on the edge of your pints. You can also throw it on the coaster. But as soon as you fill that pint with delicious beer, your marketing dollars are being masked by the sudsy sensation of alcohol. Now this is really the desired effect, to get your patrons to buy your beer and remember you. But why not add a little MORE brand advertising by throwing your logo on top of the suds? That is what New York Cocktail Lounge did with this great concoction.

This logo also smells like coffee

This logo is made of Angostura bitters

Via [NRN]

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1

Food Photo Tips: Blow Up Your Aperture

20 November 2009 in Marketing

I am still figuring out my new camera, but one tip that I have read recently (here) is to increase your aperture as much as you can. What that does is opens up the lens to let the light in. Now, what it really does is make those cool photos where you see this little part in focus (corner of a piece of cheesecake) with everything else blurry. I tried it out on this apple.

Notice how the change is blurry?

Notice how the change is blurry?

A more advanced tip would be to set your tri-pod in place and take the same picture with multiple points of focus (i.e. different leaves on a salad) then pull each picture up as a separate layer in Photoshop.  Then erase the parts of each layer so the focused parts all end up on top. This produces a more rounded professional result.

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1

Twitter Weekly Updates for Brown Egg Marketing

20 November 2009 in Marketing

  • New NBC reality series planned-"United Plates of America" from Top Chef Prod. More restaurant/marketing based than TC. http://ow.ly/E15y #
  • Brandchannel | Nescafe Calls Starbucks' Instant Coffee Bluff http://ow.ly/E0mX #
  • Coolio on his love of cooking and cooking for love – The Boston Globe http://ow.ly/E19Y #
  • #FF @maisoncupcake @afreshsqueeze @addsomespice @cityprovisions @TheGourmetGirl @MindfulMetro @ProPhoto101 @RussAdams @thepionerwoman #
  • #followfriday @TasteCHICAGO @B_Donnelly @danielckoontz @streetphotos @brandmonkey @BuyABeerCompany @williamcooks @browneyedbaker #
  • Having words with Panera’s Ron Shaich – Nation’s Restaurant News http://ow.ly/DOZr #
  • Aw Snaps! 🙂 Martha Stewart Slams Rachael Ray – omg! news on Yahoo! http://ow.ly/DODf #
  • Ha! I thought the same RT @behoff: Twitter Drops “What are You Doing?” Now Asks “What’s Happening?” – http://bit.ly/2BzAPP #
  • BizBash launches Sched* http://ow.ly/DLSr @BizBash_News #
  • A LOT of IL / Midwest presence on 40 green chefs under 40 | MNN – Mother Nature Network http://ow.ly/DGyb #
  • Gapers Block : Drive-Thru : Chicago Food – Four-Season Farm Sprouts Up in East Village http://ow.ly/DG6Q #
  • Wow, nice list! RT @neellfp: This may help: 45+ Useful Food Photography Links and Tutorials http://bit.ly/2sUZGY #
  • Confirms what I already knew, Have to move my photo station out of kitchen to dining room. Pioneer Woman 8 Food Photo Tips http://ow.ly/DG7f #
  • I question this move by Coke. Could be huge mistake. Brandchannel | Coke Repackages Juice Brands. http://ow.ly/DFAT #
  • I think I might be the only one that LIKED Tropicana's new design that they eventually abandoned. – Wellsphere http://ow.ly/DFFX #
  • TwitPic just confirmed that my camera phone sucks. http://twitpic.com/q22vp – No justice to Pastel de tres leches perfect. #depotn #
  • http://twitpic.com/q22vp – Pastel de tres leches perfect. Not too sweet! #
  • Tres Leches was perfect. Not too sweet! #depotn #
  • Just learned from Chef Alvaro @DepotNuevo that the Tres Leches are: Whole Milk, Evaporated Milk and Condensed Milk . #depotn #
  • I would definately come back, just for the tres amigos sauce. #depotn #
  • Yay. Welcome to Chi Town! RT @thepioneerwoman: I just sneaked into Borders on Michigan Avenue and signed my cookbooks on the shelves. #
  • Really enjoyed the trout. Also learned from @aimers1525 that confit is just a fancy word for topping. #depotn #
  • Sweet… They use VeeV for their third margarita. #depotn #
  • Ooohhh… Haven't had cactus since 2nd grade. RT @bekagan: Just found out the veggie tacos were CACTUS tacos. And they were awesome! #depotn #
  • Me and Chef Alvaro Chavez – http://ow.ly/DxCi #depotn #
  • I think I have chimchurri on my keyboard. #depotn #
  • Yes!! I'm a sucker for this type of thing. RT @windycitizen: The CTA Holiday Train is back http://windycitizen.com/wfuD #
  • Tres Amigos Sauce (Habanero, Jalapeno, Ancho Chile) gives a great smokey flavor to the chorizo taco. Not too spicy – excellent. #depotn #
  • Doctor Chorizo Taco! #depotn #
  • Marg # 2 is elderflower. http://ow.ly/DxjR Sweeter than what I typically order. Made with El Mayor Tequila & St. Germain liqueur #depotn #
  • Roasted Corn bisque is a nice change. The spice is more subtle with cumin and a pinch of jalapeños. #depotn #
  • oooooooh… roasted corn bisque on it's way! #depotn #
  • More margaritas!?! Eek. 🙂 Last was great. Made with newer tequila to the market, Karma. http://www.karmatequila.com #depotn #
  • Def agree on the bold flavors. RT @shilparupani: My @DepotNuevo experience thus far in a few words: flavors, bold, #depotn #
  • Shrimp Quesadilla works. The chipotle sauce was a bit spicy for some here, but not for me. #depotn #
  • Sope was great. Great crunch with the spinach. It was a nice touch. I am used to a thicker sope, but it worked out. #depotn #
  • Switching to laptop. My phone is tiny. A little cramped but will manage. #depotn #
  • @Depotnuevo Guac has great flavor. Love when u can tell it is fresh made. #Depotn #
  • 1St taste of margarita at @tasteandtweet at @depotnuevo. delicious! #depotn #
  • Love this quote. RT @crowdSPRING: "A man with peanut butter on his hands and desperation on his mind can do a lot of damage" Pete Burgeson #
  • Finally found a perfect dish for my Acorn Squash – Acorn Squash with Cranberry Apple Stuffing – Recipes – Foodbuzz http://ow.ly/DogI #
  • These are all awesome. . . View App Store by Craftsquatch on Etsy http://ow.ly/DdTz #
  • BizBash | Astronauts Greet, Galileo Tends Bar at Adler Planetarium's Celestial Ball http://ow.ly/DcIX #
  • Me too! RT @TasteCHICAGO: @BrownEggMktg excited to tweet together about Latin food @DepotNuevo in Wilmette at 6:30 tomorrow! #
  • RT @vavroom: Awesome food photography! RT @sstiavetti: RT @bendjsf bacon sunrise – http://bit.ly/3YKexM #
  • Thanks for RT's and discussion @danielckoontz @streetphotos @brandmonkey ! #
  • Wha?!?! Windows 7 is actually Windows 6.1 – The Windows name: Is there special significance to '7?' | Betanews http://ow.ly/D1vx #
  • Good Food Photography tip gleamed from – http://ow.ly/D6qF – Shoot table top first b4 setting food in case you photoshop out stains. #
  • Hilarious…. Trajan is the Movie Font on Vimeo. An amazingly high number of movies use Trajan. http://ow.ly/D3f0 #
  • Amazing post…. Lot's to learn from the. VeganYumYum » Food Photography for Bloggers http://ow.ly/CQeJ #
  • Chef Sarah Stegner – "It's a lot of pressure trying to open a restaurant, let alone a second one." – Prairie Chefs Blog http://ow.ly/CUry #
  • Jason Santa Maria: The Drop Dead Guide to Choosing and Pairing Typefaces http://ow.ly/D2mR #
  • Interesting.. Guess I'm a PUNK 🙂 RT @brandmonkey: Just discovered I'm a PANK (Professional Aunt No Kids) RT@sheconomy http://ow.ly/CEzJ #
  • No problem. You got my $25 pledge. RT @BuyABeerCompany: TKS2 @BrownEggMktg #
  • Buy A Beer Company: Pabst Brewing Company http://ow.ly/CLzs #
  • TastingTable | Giles Schnierle's Great American Cheese Collection supplies 250 rest inc blackbird, cibo matto, etc http://ow.ly/CO5k #
  • Small MI distributors focus on getting local produce to state’s restaurants & schools in Michigan's struggling economy. http://ow.ly/CL37 #
  • How Chipotle, Pinkberry, and others win big by doing just a few things well – (37signals) http://ow.ly/CxtG #
  • I enjoy this type of thinking! RT: @danielckoontz: The one article that contains my main thinking about food costs: http://bit.ly/5QsdT #
  • Howard Schultz: "McDonald's made us better" Brandchannel http://ow.ly/CKAf #
  • Gapers Block : Drive-Thru : Chicago Food – Bayless and Burlesque http://ow.ly/BWfu #

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Comments Off on How I use Google Reader to search for the best recipes on food blogs

How I use Google Reader to search for the best recipes on food blogs

18 November 2009 in Products

One feature that I love when I read my blogs is I like to categories blogs in to their own separate categories. So I thought why not use Google Reader to search the blogs I read for a good recipe.

Here's all the food blogs I read

Separate the food blogs...

In the search bar near the Google Reader logo, click the drop down menu and click on the category that you want to search. In this instance I am going to search within all my food blogs.

I have an Acorn Squash I don't know what to do with...

I have an Acorn Squash I don't know what to do with...

So just click search to get the results in your food blogs.

Mmmm... yummy acorn squash recipes

Mmmm... yummy acorn squash recipes

This is also a great tool for “I know I saw a recipe for …” or “Didn’t I just read how to do that in Photoshop, where did I read that?”

Hey Food Bloggers… , Don’t see your food blog in the list above? Leave a comment below so I can follow your blog too!!!

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Comments Off on Recipe Sessions: Smoky Chipotle Turkey Meatloaf

Recipe Sessions: Smoky Chipotle Turkey Meatloaf

18 November 2009 in Recipe Sessions

For my first recipe session, I focused on a nice starter salad. My second recipe session will focus on Turkey. In particular, ground turkey. My inspiration hearkens back to this summer when buying ground turkey was a common practice due to a string of good deals followed by decent coupons on the next trial. The problem was the only possible meal we could ever think of was turkey burgers. Now, I do love turkey burgers. However, after about the 5th time you make them, you grow tired of them and want to search for something new. We did turkey taco’s which were not bad, but still the sizzling fat of a good ground chuck add to the taco experience like a decent froth on a cold summer light brew. Now, flash forward to last week. I had a couple of errands to do, so I headed down to my local whole foods and browsed through the ready to eat session as it was about that time for my stomach’s turn to take the helm as the primary decision maker. There is nothing almost nothing more tempting to a man than an open buffet steaming with the sweet smells of immediate gastronomic gratification. Sitting near the end of that buffet, nestled between roasted sweet potato wedges and a bubbly cheese mac & cheese, was my answer to my ground turkey conundrum … Turkey Meatloaf.

Ingredients

Chipotle Turkey Meatloaf for Two

  • 1 pound ground turkey
  • 1 TBS chopped banana peppers (or whatever pepper suits your tongues’ skoville rating)
  • 1/2 tsp enchilada sauce
  • 1 clove minced garlic
  • 2 TBS bread crumbs
  • 2 TBS oats
  • 2 TBS tomato sauce
  • 1/2 tsp cumin
  • 1/2 tsp oregano
  • 1 egg

Turkey Meatloaf Sauce

  • 1/4 cup tomato sauce
  • 1 TBS ketchup
  • 1/2 tsp hot sauce

Now let’s get started.

Great on hot dog's and now... meatloaf!

Great on hot dog's and now... meatloaf!

1. Take a rough chop to the banana peppers. At least quarter them. This will ensure that you do not get giant flashes of pepper but subtle hints.

A better option might be to razor blade them like in Goodfellas

A better option might be to razor blade them like in Goodfellas

2. Next mince down a clove of garlic. For this recipe, two cloves would not be too dangerous either.

Yes, I KNOW, it's not a brown egg ... sue me.

Yes, I KNOW, it's not a brown egg ... sue me.

3. Throw the peppers and the garlic in to a bowl and add the egg and tomato sauce. Rough mix a little.

Because I got dry, because I got dry, because I got dryyyyy...

Because I got dry, because I got dry, because I got dryyyyy...

4. It’s dry ingredients time. Throw together a couple of tablespoons of oats and breadcrumbs. The oats seemed a little off to me, but they really add umph by taking away some of the herbaciousness of the breadcrumbs, letting the turkey flavor shine more. 1/2 teaspoons of cumin and oregano are really the only spices you need for this.

This is just for dramatic effect really

This is just for dramatic effect really

Pre-1: WAIT we forgot to…

Preheat the oven to 350°

Preheat the oven to 350°

5. Moving on… let’s grab the ground turkey.

"Hey, you guys look fun...will you follow my tweets?"

"Hey, you guys look fun...will you follow my tweets?"

6. Mix together the ground turkey until a uniform texture.

Just keep mixing, just keep mixing, mixing mixing mixing...

Just keep mixing, just keep mixing, mixing mixing mixing...

7. Now grab a 9″ x 13″ pan. Since this is a “for two” recipe, you might want to grab just two mini pans, whatever your preference.

Loaf accomplished!

Loaf accomplished!

8. Evenly spread throughout the pan. I also made some divots into the turkey for more sauce to form in certain areas.

Throw in to the preheated oven and bake for 30 minutes. In the mean time, clean up your workstation, wipe the raw turkey off your camera, grab a beer and wipe the tomato sauce off your lights.

9. Time to make the sauce. Start with 1/4 cup of tomato sauce.

Quarter Cup Tomato Sauce

I'm Marinara's boring cousin

10. Throw in a tablespoon of ketchup.

Tablespoon Ketchup

I you feel like doing more, go crazy

11. Next add the hot sauce. I use Louisiana or “Frank’s” but feel free to use Tabasco. But it should be a vinegar based hot sauce.

Then mix it up

Then mix it up

12. After 30 minutes, pour about 90 % of the sauce over the meatloaf. Cover with tinfoil and throw back in for another 30 minutes. You might want to uncover and crank up the heat for about 10 minutes to dry out the top as mine was probably a little soupier than I would have liked it.

And there you have it. An extremely easy smoky chipotle turkey meatloaf.

Smoky Chipotle Turkey Meatloaf by Brown Egg Marketing's Recipe Sessions

Smoky Chipotle Turkey Meatloaf by Brown Egg Marketing's Recipe Sessions

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Comments Off on Quote from Starbucks CEO Howard Schutz “McDonald’s made us better..”

Quote from Starbucks CEO Howard Schutz “McDonald’s made us better..”

17 November 2009 in Quotes

CEO Howard Schutz of Starbucks has had almost a full year to bring his beloved Starbucks brand name from a diluted weak blend back to the full powered Venti double shot brand that he created. In his short return Schutz has faced not only an espresso laced recession but a little known brand entering the brew basket, McDonald’s. However Schutz does not fear his competition:

“McDonald’s made us better,” Schultz added there was, “a death march of people saying Starbucks days were over.”

via [Brandchannel]

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Comments Off on Local Dirt connects buyers and sellers of local produce

Local Dirt connects buyers and sellers of local produce

16 November 2009 in Products

In what seems to be a great union of local food buyers and sellers, Local Dirt is born.

The name on the truck should probably be changed

The name on the truck should probably be changed

The part I like the best is that you can join as a business to find local food that can be delivered to you directly and get exclusive access to deals. This is a great move for the local food system model. Hopefully they can get more farms to join up. Right now they list about 12 farms within 100 miles of me.

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Comments Off on PBR could now be my company, and yours….

PBR could now be my company, and yours….

16 November 2009 in News

Picture this, you head down to the local liquor store with $6 in your pocket. You thirst for some good beer, but can’t afford it. So instead you buy the best beer, PBR! However instead of two six packs you instead decide to …. become an owner in the company and a buy a scratch off to go!

The agency Forza Migliozzi appears to be behind this, and hopefully this is for real, because this could be the chance for a battered beer battalion to rank up and become the “People’s Pabst.” Hey, it works for Woodman’s and the Green Bay Packers, why not PBR.

Pabst Blue Ribbon can be bought by you

Pabst Blue Ribbon can be bought by you

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