Good Things Come in Pink Boxes – The Pink Box Theory

via @williamcooks –

Serious Eats has a great article about West Coast Bakeries putting their pastries in Pink Boxes instead of White Boxes. This pink box has become a visual trigger for delicious pastries, especially on the west coast.

Pink Box Theory
Pink Box Theory

Does your packaging convey a trigger (i.e. brown =  recycled or black =high-end)? Let Brown Egg Marketing help you design your packaging to convey a trigger with your customers.

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