Kellogg’s laser etching their logo on Corn Flakes seems real (or a real good viral buzz hoax).

14 October 2009 in Marketing, News, Products

This morning @eatpictures and @guardianfood tipped Brown Egg off that Kellogg’s is planning on using a laser etching service to toast their logo in Corn Flakes. The source came from Kellogg’s UK Twitter account (@KelloggsUK). Their TwitPic is shown below.

I really think this is true. I’ve read before that Cereal companies are hyper competitive and that they invest millions in R&D to get the edge on their competitiors including manufacturing their own machines that make the shapes that go in the kid cereals.

What a great way to deliver top secret news via the internet, covert Twitter posts. Let Brown Egg know if you need a solid twitter strategy.

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14 October 2009 Marketing, News, Products
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