This morning @eatpictures and @guardianfood tipped Brown Egg off that Kellogg’s is planning on using a laser etching service to toast their logo in Corn Flakes. The source came from Kellogg’s UK Twitter account (@KelloggsUK). Their TwitPic is shown below.
I really think this is true. I’ve read before that Cereal companies are hyper competitive and that they invest millions in R&D to get the edge on their competitiors including manufacturing their own machines that make the shapes that go in the kid cereals.
What a great way to deliver top secret news via the internet, covert Twitter posts. Let Brown Egg know if you need a solid twitter strategy.
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