Mixologists use stencils and an atomizer for a branded signature drink

24 November 2009 in Marketing

Sure you can get your own logo etched on the edge of your pints. You can also throw it on the coaster. But as soon as you fill that pint with delicious beer, your marketing dollars are being masked by the sudsy sensation of alcohol. Now this is really the desired effect, to get your patrons to buy your beer and remember you. But why not add a little MORE brand advertising by throwing your logo on top of the suds? That is what New York Cocktail Lounge did with this great concoction.