Picture this, you walk up to a steakhouse and grab giant longhorn handle and pull open the 9 foot tall 300 pound door with no doubt a wood burnt cowboy lassoing his cattle. As you enter you expect the usual steakhouse fair; ginormous plants, metal siding and cowboy hats & tassels galore. However this is a new Outback Steakhouse. Refreshing open floor plan, modern design with clean lines and no cowboy hats.
But does this clean look and feel go against the target market’s idea of a steakhouse? Will this alienate customers? Will they be turned off by an atmosphere suited for a coffee house? Time will tell but at least you have to applaud Outlook for taking a chance in an economy daring restaurant owners to rethink the norm.
Old Content Disclaimer
Oh hello! You've stumbled upon Brown Egg's old blog. Most of the posts were great content for 2009 when they were originally published. Now they most likely contain outdated links or decade-old information. If anything needs to be changed, just drop me a line.