Picture this, you walk up to a steakhouse and grab giant longhorn handle and pull open the 9 foot tall 300 pound door with no doubt a wood burnt cowboy lassoing his cattle. As you enter you expect the usual steakhouse fair; ginormous plants, metal siding and cowboy hats & tassels galore. However this is a new Outback Steakhouse. Refreshing open floor plan, modern design with clean lines and no cowboy hats.
But does this clean look and feel go against the target market’s idea of a steakhouse? Will this alienate customers? Will they be turned off by an atmosphere suited for a coffee house? Time will tell but at least you have to applaud Outlook for taking a chance in an economy daring restaurant owners to rethink the norm.
Via [NRN]
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