CEO Howard Schutz of Starbucks has had almost a full year to bring his beloved Starbucks brand name from a diluted weak blend back to the full powered Venti double shot brand that he created. In his short return Schutz has faced not only an espresso laced recession but a little known brand entering the brew basket, McDonald’s. However Schutz does not fear his competition:
“McDonald’s made us better,” Schultz added there was, “a death march of people saying Starbucks days were over.”
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