CEO Howard Schutz of Starbucks has had almost a full year to bring his beloved Starbucks brand name from a diluted weak blend back to the full powered Venti double shot brand that he created. In his short return Schutz has faced not only an espresso laced recession but a little known brand entering the brew basket, McDonald’s. However Schutz does not fear his competition:
“McDonald’s made us better,” Schultz added there was, “a death march of people saying Starbucks days were over.”
via [Brandchannel]
Old Content Disclaimer
Oh hello! You've stumbled upon Brown Egg's old blog. Most of the posts were great content for 2009 when they were originally published. Now they most likely contain outdated links or decade-old information. If anything needs to be changed, just drop me a line.