Good Things Come in Pink Boxes – The Pink Box Theory
via @williamcooks – Serious Eats has a great article about West Coast Bakeries putting their pastries in Pink Boxes instead of White Boxes. This pink box has become a visual trigger for delicious pastries, especially on the west coast. Does your packaging convey a trigger (i.e. brown = recycled or black =high-end)? Let Brown Egg […]
