The inventor of the Subway $5 footlong offer

13 November 2009 in Marketing, Videos

Found this great video of how a simple store manager for 2 of Subway’s chains only wanted a boost in weekend sales but ended up boosting the franchise business as one of the most viable in this tough economy.

Article here [Newsweek]

This is a great example of fostering innovation in an organization. How are you fostering this in your organization. Comment below with an example of how a lower level employees idea turned in to a great success organization wide.

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13 November 2009 Marketing, Videos
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